Gain powerful insights from your redirect traffic

Understand your audience behavior, optimize your redirects and make data-driven decisions to enhance your digital presence and marketing performance.

Analyze redirects

Turn redirect data into actionable insights

Understand how your redirects are performing and identify opportunities to improve audience experience and marketing performance.

Get an at-a-glance traffic snapshot
Measure ROI and optimize
Get an at-a-glance traffic snapshot

Get an at-a-glance traffic snapshot

See a clear overview of all your redirect traffic, helping you analyze and understand the trends in your traffic, audiences and demographics over time.

Understand source and target data

Access critical performance insights when you need them. Understand which of your redirects are performing as expected with a traffic snapshot for grouped redirects.

Measure ROI and optimize

Measure ROI and optimize

Measure the ROI of your marketing campaigns and gain insights that inform content and infrastructure decisions based on actual usage data. Uncover the hidden audiences who are viewing your content.

Find broken links fast. Fix them even faster

Pinpoint traffic problems before they impact your audiences. Create new redirects to get your users to the right place.

Find and fix lost traffic issues

Find and fix lost traffic issues

Identify lost traffic and users that have received 404 responses. Then fix the issues by setting up new redirects right inside the dashboard.

Identify and understand errors so you can fix them

Identify and understand errors so you can fix them

Our system continuously monitors for errors, so you always know if your DNS configuration changes or breaks – and puts your redirects and audiences at risk. Plus, you can trigger a manual re-check if records have been updated.

The urllo URL redirect service provides a clear and easy to use interface that anyone can use. Even my mother would understand how to do it!

Thomas van der WelOwner

Understand your audiences and protect their online journeys

Understand who your audiences are and where they come from – and fix any redirect errors before they turn into problems.

Drill down into your traffic

Drill down into your traffic

Identify and understand the audiences engaging with your content. Break down traffic by source or target hostname, visitor location or visitor technology. Dig into traffic trends on a per-redirect basis.

Understand website referrers

Understand where your traffic is coming from by examining detailed referrer information, down to the exact path where you were discovered.

Stay updated with regular reporting

Get daily, weekly or monthly emailed reports on how your URL redirects are being used and identify lost traffic. Understand where your audiences are located and how they’re finding you. Plus, we’ll let you know about any issues preventing your redirects from working correctly or any optimizations you could make.

We help you get started fast

Get expert guidance and resources when you need them.

  • Access our help center
  • Talk to a real person when you need one
  • Get support with bulk imports
  • Work with a dedicated success manager (enterprise only)

Help Center

Get expert advice and resources in our help center