Solutions
By challenge
Domain consolidation & website mergers
Execute seamless domain consolidation & website mergers at scale
Protect SEO & brand
Keep your users on track and your SEO intact
Secure redirect infrastructure
Get unparalleled security, reliability and performance
Rebrands & website migrations
Handle rebrands and website migrations seamlessly at any scale
By team
IT & WebOps
Get effortless control over every URL on every one of your domains and websites.
Marketing & SEO
Protect every user journey and preserve your SEO link equity
Enterprise
Build connections at scale, protected by world-class security.
Enterprise
Build connections at scale
Deliver seamless customer experiences across all your websites and domains
Explore our enterprise service
Product
Features
Create redirects
Create and deploy all your redirects quickly and easily
Manage redirects
Manage all your redirects in one centralized platform
Analyze redirects
Gain powerful insights from your redirect traffic
Team management
Collaborate securely across your organization
Global scale
Deliver seamless customer experiences across your websites and domains
Security & privacy
Keep all your audiences and web properties safe
Developer resources
Streamline development with powerful integrations and automations
What’s new
Product updates
Featured resource
Introducing urllo: celebrating a new era in URL redirection
After 10 years of pioneering URL redirection, I’m thrilled to introduce urllo (UR-loh) — the evolution of EasyRedir.
Find out more about our rebrand
Resources
Resources
All resources
Get industry insights, customer stories and the inside track
Learn
Access expert resources so you can master URL redirection
Customer stories
Discover how businesses like yours are protecting their critical connections
Newsroom
Stay connected on our latest innovations and company milestones
Support
Help center
Get technical support content on-demand
Product updates
Explore the latest product updates
System status
Your connection to real-time system updates
API docs
Access API docs whenever you need them
What's new
Ministry Brands reimplemented their revenue application stack and automated workflows across a host of critical projects with urllo.
Read customer story
Pricing
Company

Take command of all your redirects

With a suite of powerful, flexible features, your technical and non-technical users can effortlessly manage all your redirects in one centralized platform.

Organize, integrate and collaborate in one powerful solution

It’s the most effective way to redirect web traffic and keep your users connected.

Integrate with your internal solutions via API

Collaborate across marketing and IT teams

Organize and manage redirects with tags

With tags, you can simplify redirect management. Create, search, edit or delete tags and manage them across your organization to keep your redirects organized and easily accessible.

Integrate with your internal solutions via API

Connect our world-class redirection engine to your internal and custom solutions via API. This gives your IT departments and web developers seamless integration with existing technologies.

Collaborate across marketing and IT teams

Invite your teammates securely and seamlessly. Define user-level permissions to ensure security. Enable Two-Factor Authentication (2FA) and Single-Sign-on.

Advanced redirect control for seamless user experiences

Get full command over how your redirects work. Ensure your audiences end up exactly where they need to go, no matter what.

Path & query parameter forwarding

Level up your redirect game by controlling path and query forwarding for a full group of source URLS or an entire source hostname. Forward the entirety of the requested path to get your audience to the exact pages you want with fewer redirects. Or forward the query to the destination site, ensuring you don’t lose tracking information, affiliate IDs or other parameters.

Partial path matching

Partial path matching enables you to match the beginning or end of a URL path. This allows you to match unforeseeable paths, referrers, and sources. The result? More flexibility and simplicity in how you configure and manage your redirects.

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.
Esta PintoHead of Global SEO and Content Marketing

With the urllo solution, we can focus on our business priorities instead of getting distracted building technology for non-core tasks. It's easily worth the cost.
Martin HowellCTO

Create seamless user experiences even when things go wrong

Stay one step ahead of problems with real-time error detection and tools to keep your audiences on track.

Case & slash insensitivity

Choose to treat uppercase and lowercase letters the same, or ignore trailing slashes, when matching paths and query parameters. This ensures an improved user experience and gets your audience where they need to go, regardless of how a URL is typed or linked.

Fallback redirects

Set up a default page for your audiences for anytime a redirect match isn’t found. That eliminates the need for 404 pages and makes sure your audiences always get where you want them to go.

Redirect status monitoring

Our system continuously monitors for errors, so you always know if your DNS configuration changes or breaks – and puts your redirects and audiences at risk. Plus, you can trigger a manual re-check when you know records have been updated.

Custom 404 pages

Give your audiences memorable branded experiences even when they land on 404 pages. You can point them to key category pages on your site so they find the content they want – and you can reduce your bounce rates.

Let’s get you
started

Build connections at scale

Introducing urllo: celebrating a new era in URL redirection

Ministry Brands reimplemented their revenue application stack and automated workflows across a host of critical projects with urllo.