URL redirects and custom links made simple, fast, secure

Say goodbye to delays, broken links and lost traffic during campaign launches, content changes and website migrations. Create, edit and track everything in one, intuitive workspace.

Don't lose traffic and ranking to broken links

Find and fix broken links with urllo, the URL redirector trusted by IT and loved by marketers and SEOs. Our no-code redirects protect your brand visibility and digital experience during rebrands, mergers, migrations and everyday content changes.

Create redirects
Manage redirects
Analyze redirects
Create redirects

Connect & consolidate

Every redirect, one dashboard

Create no-code redirects in minutes, all in one, intuitive interface.

  • Securely integrate with DNS and edge
  • Zero‑downtime setup
  • Bulk import your existing rules
  • Enterprise‑grade speed & uptime
Manage redirects

Configure & control

Manage at scale, with your team

Make use of flexible rules, bulk tools and role‑based access across your organization.

  • Powerful redirect rules
  • Bulk operations
  • API automation
  • Audit all account activity
Analyze redirects

Monitor & optimize

See everything, never lose traffic or rankings

Understand redirect traffic, user journeys and rule performance with detailed redirect analytics.

  • Identify lost traffic
  • Uncover website referrers
  • Drill down on data
  • Get automated email reports

Transformative technology for your marketing and IT teams

For IT & WebOps

Get enterprise-grade reliability, security and performance

Improve and maintain your network security scores and automatically create and manage SSL/TLS certificates.

Count on the industry’s highest uptime
Get seamless API integration
Empower your marketing team

For Marketing & SEO

The best way to protect your audiences and SEO value

Our intuitive dashboard and customer support makes it easy for marketers. Plus, SEO teams can easily find and fix lost traffic.

Protect SEO and brand value
Create seamless customer experiences
Preserve your organic traffic

Testimonials

Why companies like yours choose urllo every time

Ministry Brands

Instantly, the urllo redirect service became a critical part of our company's infrastructure. It tied itself directly into our revenue application stack.

Wesley KirklandSenior Cloud Engineer
Ding

The UI is brilliant! It’s very clear and easy to understand, making it simple to share projects or tasks with our team members. We had a number of smaller domains that we wanted to migrate to our main site and urllo made this a seamless process.

Mary PlunkettSEO Specialist
Mediacorp

I evaluated several URL redirection services until I found the team at urllo. They offer me the exact features I need for a robust yet simple-to-configure redirection service. Onboarding and support are top notch. I am a happy customer.

Sardjono InsaniAVP Interactive Media Technology
Berlitz

We needed a solution to manage thousands of redirects across all of our global site migrations. Working with urllo made this extremely manageable and we're happy to partner with them.

Esta PintoHead of Global SEO and Content Marketing
Virtusa

We needed a highly secure, cloud-based solution that our internal teams could easily manage. The urllo URL redirect service ticked all of the boxes for our needs.

Salman KaleemEnterprise Cloud Architect, Virtusa

10+

years of growth and innovation

1000+

clients in 75+ countries

100+

global points of presence

99.999%

historical uptime

18B+

requests per year, peaking at 85K per second

Global scale

The world's fastest, most reliable and most secure redirects

We’ve been delivering the world’s most trusted URL redirect service for over a decade. From tiny startups to major enterprises, the organizations we work with trust us to protect their digital infrastructure and customer experiences. When your business or marketing is changing, we’re here to keep you connected to the audiences you care about.

For enterprise

Built for enterprise, built for speed

Scattering your redirect management across CMS, DNS, CDN and custom code creates fragile systems and IT bottlenecks. Ditch the engineering tickets and start moving faster when you consolidate your redirects into one secure, lightning‑fast platform.

Powering up promotional campaigns for Eurostar

Eurostar runs promotions for ticket specials, train deals, new destinations, and contests. With our URL redirect service, Eurostar avoids dead links and protects its SEO value.

0

Hours of IT time spent on redirect creation.

Features used

  • Create redirects
  • Manage redirects

Managing and analyzing thousands of global redirects for Berlitz

Berlitz seamlessly manages and analyzes thousands of redirects across its global business units. This protects SEO value and provides data on referrer domains and volumes of redirects processed.

1000s

Of global redirects created, managed and analyzed.

50

countries with protected URLs.

Features used

  • Global scale
  • Analyze redirects